Campaigns MAX is proud to support health and wellness campaigns from our allied organizations that help guys into guys make smart decisions about their health. Make sure to check back frequently for updates. The Sex You Want The Sex You Want Campaign, created by The Gay Men’s Sexual Health Alliance, has a fun, sex-positive site to help you access the sexual health information to many commonly asked questions. BOOM BOOM is a fun new online resource for young guys who like guys launched by the Canadian Foundation for AIDS Research (CANFAR) to help explore sexuality, identity, and more. HUGO Health Unlimited for Guys in Ontario, or HUGO for short, helps guys in Ottawa find health information, clinics, activities and community resources courtesy of The Ottawa Hospital.